Links and crawl

Broken link monitoring

A broken link is only a small issue when it does not touch an important page. Monitoring should show what breaks user paths and crawling.

Not every 404 has the same cost

Fix navigation links, service pages, local landing pages, popular articles, and contact paths before low-value orphaned URLs.

Connect the link with page context

A 404 list is not enough without the source page, page type, business value, and whether the right repair is a link edit, redirect, or removal.

Report repairs, not only errors

Owners and clients should see which links were repaired, which pages were affected, and why it mattered for visibility and user experience.

FAQ

Frequently asked questions

Does every broken link hurt SEO?

No. The highest risk is links from important pages, links to contact-generating pages, and errors that make crawling harder.

Should I edit the link or add a redirect?

If you control the source, editing the link is usually cleaner. Redirects fit when the old URL has traffic, external links, or a source you cannot change.

Find broken links

Run a scan and choose which links should be repaired first.

Start with a scan